POWER LUNCH: Identifying Your Ideal Customer with Business Coach Atlantic
Presented by:
We hope you'll join us at the Chamber for a light lunch along with an afternoon of networking with other members and learning from industry experts. FREE for members only!
During this Power Lunch, you will be provided with work books that outline how to profile your ideal customer in both the B2B Market Place and B2C Marketplace. You'll learn the importance of knowing your ideal customer and the impact it has on profit as well simplifying your marketing strategies.
This presentation will also touch on the difference between tactics and strategy's, how to calculate the life time value of a customer and the importance it plays on your profit, and Paul will discuss the best possible ways and platforms to communicate to attract your ideal customer.
About the Presenter:
Paul Roy, CEO of Business Coach Atlantic and Co-Founder of CPA Business Coach
Paul has been in business all his adult life and has owned and operated businesses in the Office Products Industry, Printing Industry, Human Resource Business, and a Yachting Facility. He also spent a few years in the Corporate World. His expertise has always been growing business.
One of Paul’s areas of expertise is identifying market opportunities and targeting who a company’s ideal customer/client is that aligns with the Companies Unique Offering. Knowing these two things is one of the key factors in profitably.
Paul is the Author of “It Happened on Purpose”. Value, yourself without being full of yourself. A book about his business journey of wins, losses and lessons learned. Paul is a life long Nova Scotian residing in Seabright.
Reach out to Kayla Lynch, Event Coordinator at kayla@halifaxchamber.com
Date and Time
Thursday Apr 2, 2020
12:00 PM - 1:30 PM ADT
Thursday April 2nd, 2020
12:00 PM -1:30 PM
Location
Halifax Chamber of Commerce Building
32 Akerley Blvd, Dartmouth NS B3B 1N1
Fees/Admission
Free for Members Only - RSVP Requested
Limited Seating Available
Light Lunch Provided
Contact Information
Kayla Lynch,
Event Coordinator
(902) 481-1229
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